Déhanche

Markdown & Margin-Floor Analysis

The tipping point where a promotion stops making money. Cash break-even = COGS + payment processing + fulfillment + shipping. Move the assumptions and the discount slider to see where each product crosses into a loss. Trailing 12 months of sales.

Cost assumptions — the break-even floor

Payment processing 2.5%

% of each realized sale

Fulfillment / order $5

pick, pack & materials

Shipping subsidy / order $8

absorbed postage (free-ship)

Returns on final sale $0

final sale = non-returnable

Test a markdown depth → how many products lose money at 50% off

Portfolio at a glance

Tipping point — contribution vs. discount

Contribution / unit Break-even (ceiling) Your test discount

Danger zone — thinnest markdown ceilings

Ceiling <45% 45–55% 55–65% 65%+

Every product — margin floor & markdown headroom

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